Mobile Messaging strategic report provides a detailed analysis of the status of the mobile messaging market
A unique strategic research report from Informa Telecoms and Media, provides all the business intelligence you need to take advantage of new, profitable opportunities in the global mobile message industry.
This Report Will Enable You To
- Discover the real opportunities for SMS & MMS -What applications are likely to require MMS in the foreseeable future? How is SMS performing in different markets across the world?
- Understand Strategiesadopted in the consumer and business markets by major players; what approaches have operators like OZ, T-Mobile, and Sprint taken
- Evaluate the future of mobile email and instant messaging as drivers for the mobile messaging consumer market, relative success and future opportunities.
- Assess the future of mobile email in the enterprise sector- What are the latest developments and potential for growth in this market?
- Investigate the business case for Enterprise IM- What are the interoperability issues involved?
Case Studies Of Including
- Oz Communications - discover Oz's instant messaging service plans
- T-Mobile - find out how this company is re-evaluating its strategy for SMS and MMS
- Research in Motion - understand how this market trailblazer is trying to broaden it' scope
- China Mobile - investigate the challenges and opportunities presented by China Mobile's rollout of its service delivery platform across its regional subsidiaries
- Cingular - learn from Cingular's experiences with American Idol
- Sprint - assess how Sony's Picture Mail service has performed to date and the reasons behind this PLUS
- The Philippines - understand what has contributed to the staggering rise in operator's messaging revenues