UMA - Unlicensed Mobile Access - A significant time to market opportunity exists with the UMA network upgrade as well as
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informa telecoms & media Eastern European TV: 12th edition
23 November 2008 Order hotline: +44 (0) 20 7017 5506
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DAY ONE - 27 June 2006

Registration and Coffee

8.30

Speed Networking

9.15

Chairman's Welcome and Opening Address

9.30
  • Peter Jennings, Converged Networks Solutions Architect, Motorola Networks, EMEA (UK)

UMA Survey Results

9.45

Kineto and Informa will present the results of a world-wide survey of consumers and their interest in a UMA service. What do consumers want? How much will they pay? And would they churn to get the service from another provider? The definitive UMA survey, presented exclusively at the industry’s first UMA conference.

Situating UMA In The Current Market Environment

What benefits does UMA bring to an operator's business model?

10.00
OPERATOR
  • What are the technical and market drivers for adoption?
  • What is the benefit to the customer?
  • How can operators use the service to enhance value offerings?
  • What factors will affect deployment considerations in different markets?
Speaker(s):
  • Jan Karmakar, VP Network Manager, Norway, Denmark and Baltic Countries, Teliasonera

Maximising opportunities for differentiated service offerings with UMA

10.30
  • Value added location triggered services in the home and the hotspot
  • Integrated telephony solutions with UMA
  • UMA as an enabler of convergence
  • UMA in the future niche service environment
Speaker(s):
  • Malcolm Latham, Seamless Mobility Marketing Manager, Motorola Networks EMEA, (UK)

Networking and Refreshments Break

11.00

UMA: Today and tomorrow

11.30
  • How does UMA’s technology evolve in an IP network?
  • What is the role of UMA in a 3G network?
  • Adapting UMA to alternative networks (WiMax, CDMA)
  • Where will UMA be in 3 years time?
Speaker(s):
  • Steve Shaw, Director of Marketing, Kineto Wireless, (USA)

UMA as a service rather than a technology

12.00
  • Authentication, authorization and accounting for UMA
  • The importance of technological transparency to the consumer/operator
  • User access and authentication over a fixed access point
  • Service access policies, security control and pricing models
Speaker(s):
  • Casey Yoon, Manager Product Marketing, Network Management Technology Group, Cisco, (USA)

Networking and Lunch Break

12.30

Implementing UMA Onto The Network

What benefits does UMA bring to an operator's business model?

14.00
OPERATOR
  • Where to connect geographically agnostic IP traffic into the existing network
  • Distributing UMA traffic across the network and assessing the network architecture
  • Replanning considerations as a result of situating the UMA cell in the traditional GSM network
  • Network scalability and the implications of high data traffic over wifi
  • Planning and capacity implications for the rest of the network
Speaker(s):
  • Panu Lehti, COO, Saunalahti Group (Finland)

Cutting through the hype; what is the real impact of UMA deployment on architecture and services?

14.30
  • Why do operators choose to deploy and offer a UMA service?
  • Assessing the impact of UMA on additional network traffic/operator revenue
  • UMA is a simple concept on paper. What about the reality?
  • Case story A, the architecture of a real network in the UK
  • Case story B, a vision for a value-added UMA service
Speaker(s):
  • Claus Lindholt Hansen, General Manager, UMA product development, Ericsson (Denmark)

Linking marketing proposals with network and service design

15.00
  • Using pricing initiatives to reduce network traffic
  • Assessing the impact of new service opportunities on the mobile network
  • Hotspot selection criteria, service attractiveness vs network complexity
  • Ensuring ease of service for the customer
Speaker(s):
  • Mikko Seppalainen, Head of Mobile Voice Services, Nokia Networks (Finland)

Networking and Refreshments Break

15.30

Selling convergence services to the customer

16.00
  • Will UMA be attractive at a price or service level?
  • Tariff and pricing challenges
  • What are the target markets for UMA, how can the markets be segmented?
  • Comparing business and consumer markets
  • Will UMA be a success in saturated markets with low call pricing?
Speaker(s):
  • John Strand, CEO, Strand Consult (Denmark)

Access point capabilities for UMA and home network considerations

16.30
  • How will existing APs work with UMA?
  • Are there any new factors to consider when deploying Access Points for UMA
  • Support for Quality of Service , legacy, new services and easy customer configuration
  • Support for SIP and IMS based services, Bluetooth, 802.11u and 802.11r
  • Assessing current progress in the home network environment
  • 3GPP Personal Network Management and the TISPAN IMS Residential Gateway
  • Developing realistic user scenarios
  • Evaluating interference and interferers in the home and office environments
  • What are the considerations when selecting an appropriate location for Access Points in the home and office
Speaker(s):
  • Colin Blanchard, Senior Design Consultant, BT (UK)

Close of Day One
Networking Drinks

17.00
 
 

DAY TWO - 28 June 2006

Chairman's welcome and opening address

9.00

The Evolution Path For UMA

Assessing where UMA fits into the current FMC arena

9.15
  • What are the current drivers behind FMC operator strategies?
  • How are operators situating UMA into their service offerings?
  • How much support is the technology receiving from the industry?
  • What is the convergence end point and how might UMA help operators to get there?
  • Forecasts of subscribers/service revenues and handset shipments for FMC/UMA
Speaker(s):
  • Dean Bubley, Founder, Disruptive Analysis (UK)

Is there still a future for UMA Bluetooth?

9.45
  • Evaluating the BT Fusion experience with Bluetooth technology
  • Assessing the impact of Bluetooth EDR and UWB on a UMA service
  • IP access with Bluetooth and Wifi
  • Comparison of Bluetooth and Wifi ecosystems on mobile phones and their accessories
  • What is the future roadmap of UMA Bluetooth?
Speaker(s):
  • Dr Qiang Gao, CEO, IVT Corporation, (China)

UMA as a convergence technology

10.15
  • Assessing convergence with UMA at the network, service and organisational levels
  • Initialising the move towards IP connectivity in the mobile terminal
  • What are the implications for the operator’s business model?
  • The organisational impact of launching an integrated service
  • Integration of the OSS and BSS in the network
  • Residential vs Enterprise convergence markets
Speaker(s):
  • Roland Thies, Deputy Vice President Mobile Core activities, Alcatel, (France)

Networking and Refreshments Break

10.45

UMA and the path to IMS

11.15
  • Differentiating UMA from the IMS access agnostic core network
  • The time to market opportunity with UMA
  • How will UMA fit with and evolve to IMS
  • Implementing UMA for voice convergence and as a delivery system for IMS services
  • Deploying UMA solutions to complement future IMS implementation
Speaker(s):
  • Hartmut Schittko, Director, Mobile Software Marketing, Comneon, (Germany)

UMA versus SIP as a convergence path

11.45
PANEL SESSION
  • The time to market opportunity with UMA
  • Introducing elements of IP with UMA - breathing life into the GSM network as part of the migration process
  • Leveraging the IMS opportunity with UMA
  • What are the advantages of a SIP based convergence solution?
  • What impact will SIP and Wifi standardisation have on UMA attractiveness?
  • What is the long term role of UMA and can it coexist in an IMS/SIP environment
Speaker(s):
  • Steve Shaw, Director of Marketing, Kineto Wireless (USA)
  • Hartmut Schittko, Director,Mobile Software Marketing, Comneon (Germany)
  • Jakob Larsen, Consultant, inCode Wireless (Sweden)
  • Ton Van Kampen, VP Marketing & Business Development for Mobile & Personal, Philips Semiconductors (The Netherlands)
  • Roland Thies, Deputy Vice President Mobile Core activities, Alcatel (France)
  • Dean Bubley, Founder, Disruptive Analysis (UK)

Networking and Lunch Break

12.45

Strategic Considerations Of UMA Service Deployment

The role of UMA in driving data services

14.15
OPERATOR
  • An overview of the current OT footprint (Egypt, Algeria, Tunisia, Iraq, Pakistan, Bangladesh, WIND-Italy)
  • What is the need for UMA in the data environment?
  • Looking at the current cost structure of data on GPRS networks
  • Some obstacles in the current cost of data
  • Contrasting the relationship between data structure on Wifi vs GPRS
  • UMA as a solution for driving data services
Speaker(s):
  • Mohamed Masoud, VAS development Sr. Manager, Orascom Telecom (Egypt)

Can UMA play a role in the international roaming game?

14.45
  • Short recap of the rules of international roaming and its regulation
  • How could UMA change the international roaming business?
  • What types of operators would be of interest in this approach?
  • Technical and commercial challenges to overcome
  • Could this make UMA interesting to enterprises?
Speaker(s):
  • Jakob Larsen, Consultant, inCode Wireless (Sweden)

Networking and Refreshments Break

15.15

What are the new opportunities that UMA offers in the MVNO market?

15.45
  • What is the significance of UMA to the MVNO?
  • How the business proposition depends on the extent of network ownership
  • Increasing the ability to provide an end to end service with in the MVNO network domain
  • The combined impact of lower cost infrastructure and UMA on roaming/peering agreements with operators
Speaker(s):
  • Christian Borrman, CEO, Virtuser (UK)

Strategic considerations of UMA service deployment

16.15
PANEL SESSION
  • Is UMA just a weapon against VoIP providers or are new service offerings required to justify investment?
  • Can UMA fit into an operator’s long term service offerings?
  • Could a UMA service impact on roaming revenue through use of Wifi access abroad and can this be built into the service offering?
  • Can UMA appeal to the enterprise market?
  • How important is industry support for the technology’s future role?
Speaker(s):
  • Andrea Lagana, Project Manager, Home Networks and Terminals, Telecom Italia (Italy)
  • Tilo Heckmann, Technology Strategy Manager, Network Development, O2 Germany
  • Jakob Larsen, Consultant, inCode Wireless (Sweden)
  • Mikko Seppalainen, Head of Mobile Voice Services, Nokia Networks (Finland)
  • Jan Karmakar, VP Network Manager, Norway, Denmark and Baltic Countries, Teliasonera
  • Alfredo Cantelli, Converged Networks Solutions Architect, Motorola Networks, EMEA (UK)

End of Day Two

17.15
 
 

DAY THREE - 29 June 2006

Chairman's Opening Remarks

8.45
  • Steve Shaw, Director of Marketing, Kineto Wireless (UK)

Quality Of Service Considerations For UMA

Managing end to end quality of service in UMA networks

9.00
  • UMA network is partly out of range of the operator, how to survive?
  • Reducing home management and customer care investments
  • Using remote management capabilities to maximise profit potential
  • Facilitating customer configurations when setting up and using the service
  • What options exists for remote management and what kind of processes should be optimized
  • Configurations and parameters in the wifi access point
Speaker(s):
  • Timo Julkunen, Technical Director, CCC Group (Finland)

Implementing security systems for convergence services

9.30
  • What are the primary concerns of the operators?
  • What new threats might UMA bring to the operator network?
  • Enabling secure user authentication and tunnel termination
  • Ensuring scalability of network security solutions and future proofing investments
Speaker(s):
  • Cam Cullen, VP Marketing, Reefpoint, (USA)

What are the security implications of a UMA access network?

10.00
PANEL SESSION
  • What new security threats will become apparent as networks converge to IP and IMS
  • What is the required scalability for mass-market UMA deployments?
  • What security functionality is needed beyond just IP sec termination?
  • Should all of the security functionality for UMA be delivered in a single box/blade, or are multiple "security blades" acceptable from an operator’s perspective?
  • Should a UMA Security Gateway also be able to terminate secure IMS connections, or should a separate infrastructure be deployed for IMS?
Speaker(s):
  • Cam Cullen, VP Marketing, Reefpoint (USA)
  • Panu Lehti, COO, Saunalahti Group (Finland)
  • Kevin Shatzkamer, UMA Solution Architect, Cisco (USA)
  • Mark Neider, VP Marketing, Netrake (USA)

Networking and Refreshments Break

10.45

Optimum charging strategies for UMA

11.15
  • How can mobile and wireline operators integrate UMA in their pricing strategy?
  • What would the customer like to see?
  • The importance of pricing transparency when setting up new pricing models
  • What are the issues of charging for UMA across different networks
  • Evaluation of several potential charging implementation strategies
Speaker(s):
  • Armine Moftah, Marketing Director, Telcordia and Global Billing Association Executive for FMC Initiative, (Spain)

UMA standards; Are they pushing the technology forward?

11.45
  • When will the 3G - UMA handover over an Iu interface specifications be released?
  • Other areas of focus for the 3GPP in this area
  • Will the benefits justify the effort?
Speaker(s):
  • Mark Hansen, Distinguished Member of the Technical Staff, Motorola, (USA)

What Is The Outlook From A UMA Handset Perspective?

Range and performance considerations for a UMA handset

12.15
OPERATOR
  • What market environment would be needed to justify greater integration between cellular and wifi stacks?
  • How to address issues of size and power consumption?
  • Will handset prices drive UMA as a mass market phenomenon?
  • Roadmaps for the UMA/multimode handset
Speaker(s):
  • Andrea Lagana, Project Manager, Home Networks and Terminals, Telecom Italia (Italy)

Networking and Lunch Break

12.45

Afternoon Keynotes

A Broader Industry Perspective on UMA technology and an assessment of the options available to CDMA operators

14.00
  • What challenges does UMA present to the CDMA operator?
  • What are the convergence options for CDMA players?
  • A look at the CDMA-Wifi handover and other alternatives
  • How FMCA is approaching UMA standard developments; an overall industry and global perspective on UMA and its implications
  • What are the benefits of UMA technology and challenges it brings?
  • Dr Pawel Grochowicz, Head of NZ Market Strategy, Telecom New Zealand

Developing UMA handsets for the mass markets

14.30
  • Impact of the UMA feature w.r.t. MMI, bearer awareness and data rates on the mobile phone architecture
  • Highly integrated WLAN function as part of a full UMA reference design
  • Single core handsets with real time OS as enabler for mass market UMA handsets
  • System Solution approach as fast path for IDH/OEM/ODM to participate in the FMC market
Speaker(s):
  • Ton Van Kampen, VP Marketing & Business Development for Mobile & Personal, Philips Semiconductors (The Netherlands)

Assessing the impact of UMA on the handset; performance, usability and cost

15.00
  • Will the performance/cost balance enable dual mode handset penetration at a mass market level?
  • How will incorporating Wifi affect the user interface?
  • On a UMA handset, which applications need to be "bearer aware"?
  • What are the other elements of user interface that need to be worked out - eg connection manager.
  • Will the handset be able to cope with high data rates that Wifi enables?
  • Delivery schedules of UMA handsets
Speaker(s):
  • Yong Moo Kim, R& D Planning and Management Group, LG Electronics (Korea)

Networking and Refreshments Break

15.30

Creating a great user interface for UMA phones

16.00
  • How close can we get to the optimal user interface: Switch it on and it just works!
  • Impact of prime usage on the user interface: Is the device primarily a phone, handheld computer or media player?
  • Communicating differences in speed, coverage, call costs, quality etc as a result of handover between bearers
  • Lessons to be learnt from early UMA phones - the good the bad and the ugly
Speaker(s):
  • Peter Whale, Strategic Product Manager, TTPcom (UK)

How will handset availability impact on mass market UMA deployment?

16.30
PANEL SESSION
  • Are the market dynamics and economies of scale present to enable a fully integrated mass market dual mode handset solution?
  • Can dual mode devices reach cost levels that could ensure mass market application of Wifi convergence solutions
  • What considerations are handset vendors giving to UMA and IMS based services?
  • What impact will wifi technology have on the user interface?
  • What are the wider industry implications of dual mode and specifically wifi handsets?
  • When will affordable UMA handsets be available?
Speaker(s):
  • Mohamed Masoud, VAS development Sr. Manager, Orascom Telecom (Egypt)
  • Yong Moo Kim, R& D Planning and Management Group, LG Electronics (Korea)
  • Peter Whale, Strategic Product Manager, TTPcom (UK)
  • Mark Hansen, Distinguished Member of the Technical Staff, Motorola (USA)
  • Juha Karvinen, UMA Technology Manager, Nokia Technology Platforms (Finland)

Conference Close

17.15
 
 
 
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Eastern European TV: 12th edition
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