PRE CONFERENCE WORKSHOP – 11 JULY 2006

Driving Traffic to Your Off-Deck Content Offering

led by MINICK

There are many factors that make an off-deck service successful, including attractive content, clever pricing, and compelling product packaging. However, the one factor that seem most services tend to fail at most is getting customers to know you have a service in the first place and getting customers to look at it. This is the single most difficult challenge to overcome for most companies that have launched off-deck services.

In fact, if this challenge is not overcome, the other factors are irrevelant. There is no need for attractive content, clever pricing, and compelling product packaging if you cannot get customers to know you exist and visit your shop in the first place!

This full day workshop aims to address this issue in depth and arm you with ideas on making your off-deck discoverable and getting customers to keep coming back.

• Case studies on successful and unsuccessful promotional strategies/tactics
• Analysing the different promotional channels and their effectiveness (TV, print, posters, flyers, radio, web, WAP, etc.)
• Measuring ROI on promotional campaigns
• How to drive traffic to off-deck services and how to drive repeat traffic
• The present and future role of WAP and client applications in helping users discover services
• Who can help you define the right promotional strategy and implement it?
• The future of off-deck service

MINICK AG is a pioneer of interactive mobile solutions. MINICK provides full service end-to-end mobile solutions for network operators such as T-Mobile, Telefonica, and Swisscom, for media companies such as MTV, RTL Newmedia, Channel 4, and Universal Music, as well as for corporate clients in mobile direct and dialog marketing. The company has built one of the largest premium messaging networks in Europe, and operates its own SMS and MMS centres with direct connections to the mobile networks.

WORKSHOP LEADERS

Tero Turunen, CEO of MINICK Group, runs, and partly owns, a well established mobile entertainment company: MINICK Group. Tero has more than 15 years of senior management experience in international business, working as an executive in the fields of consumer finance, international trading, internet and entertainment industry. Tero holds a university degree from the US. Tero has guided MINICK to go through Management Buy-Out, partial acquisition by THQ, international expansion and has established MINICK’s position as the preferred wireless partner for many of the largest entertainment companies in the World.

Todd Trans, Managing Director of MINICK UK, leads the team that enables mobile services for companies and brands such as Big Brother, Channel 4, MTV, Warner Brothers, Universal Music, Sony BMG, and CNN. Previous to MINICK, Todd was Managing Director of Flytxt’s Media & Entertainment Division, where he led the acquisition of key clients and the development of key products. Todd has also helped launch 10 technology companies as part of his tenure at a technology accelerator company in the Silicon Valley. Todd began his career as a strategy management consultant at internationally renowned Bain & Company. Todd is a graduate of the University of California at Berkeley.