Providing in-depth intelligence on the broadcast industry within the Americas region.
The report looks at present market trends, and evaluates the future direction the market is taking. It includes important illustrative statistics and reliable forecasts to 2013.
Major industry questions answered in this report include:
- How are major moves by Telefonica and Telmex affecting the TV sector?
- Who are the key players and investors and what are their strategies for success?
- Is the Sky/DirecTV merger finally having an impact on cable’s dominance?
- Where are new broadcast technologies, such as IPTV, beginning to emerge?
- What digital TV platforms are succeeding in the Americas?
With the Latin America region now showing consistent economic growth, do you have the clear and reliable analysis that will enable you to exploit new opportunities in this dynamic TV market?
Use Americas TV (12th edition) and benefit from:
- Forecasts to 2013 - track trends and pinpoint opportunities with fully updated forecasts, including penetration rates for digital terrestrial TV, free-to-air satellite (Freesat), PPV and VOD, cable and MMDS, digital pay DTH, IPTV, advertising, population and TV households
- Market Movement- new quick guides to the key developments in each country
- Data statistics - the report tracks viewing and programming trends, while also providing extensive data on advertising expenditure and revenue generation
- Country-by-country coverage - analysis of the 12 key territories, enabling you to track the regions you’re already in and assess which ones will provide you with new investment opportunities
- Vital intelligence on government legislation and regulation and other important local knowledge to allow you to maximise your investment and make informed decisions.
Essential reading for:
- TV Companies: Discover the strategies your competitors are using and find out how digital technologies are changing the face of broadcasting in the Americas.
- Investment Banks: Gain valuable insights into which regions will enable you to maximise your investment opportunities and how changes in regulation are now allowing entry into previously inaccessible markets.
- Analysts, legal and financial: Use our forecasts, historic data and independent analysis to build your knowledge of the sector and identify where your own expert knowledge may be required.
- Broadcast Technology companies: With Latin American TV increasing in its sophistication increasing in sophistication, identify which technological developments are likely to have a profitable impact on your business.
Countries covered:
- Argentina
- Brazil
- Canada
- Chile
- Colombia
- Ecuador
- Mexico
- Peru
- Puerto Rico
- Uruguay
- US
- Venezuela
- Plus - special profile of the U.S Hispanic market
Latin America pay TV homes set to reach 30 million by 2012
"At end-2013, the Americas will have165 million pay TV homes, with Latin America the fastest growing region, with more than 42 million pay TV households. Subscription TV revenues across the Americas will grow quickly and are forecast to top $116 billion in 2013." Source: Informa Telecoms & Media






