Mobile Advertising & Marketing - Without a doubt , the mobile phone is the contemporary consumer's most personal communicative device.

| | | |

09 February 2010

Order hotline: +44 (0) 20 7017 5506

Find out more

»	Overview
»	Conference Agenda
»	Pre-conference Workshop
»	Sponsors & Exhibitors
»	Venue & Accomodation
»	Networking
»	Who Attends
»	Related Events
»	Media Partners
»	Terms & Conditions
»	Product Enquiry
»	Add to Cart

	View Products

	By Format

�	Conferences & Exhibitions
�	Research Services / Newsletters
�	Magazines & Directories
�	Market Data
�	Reports
�	Research
�	Customised Research
�	Training Courses

�	Browse All Products

	By Sector

�	Broadband & Fixed Telecoms
�	Handsets & Devices
�	Media & Entertainment
�	Mobile Content & Apps
�	Mobile Markets
�	Mobile Strategies
�	Networks & Infrastructure

	By Region

�	Africa & the Middle East
�	Asia Pacific
�	Central & Eastern Europe
�	North America
�	South America
�	Western Europe


	Marketing Solutions

�	Exhibition Sponsorship
�	Advertising Opportunities

Mobile Advertising & Marketing
Exploring the new revenue stream's potential for the entire value chain
16-17 January 2007, Millenium Hotel, Paris Opera, France
Product of: Informa Telecoms & Media

Without a doubt , the mobile phone is the contemporary consumer's most personal communicative device. If deployed to the consumer's satisfaction, mobile advertising and marketing could have the highest success rates ever experienced of all media so far.

Add to Cart

Special
Features:

Very Good event to get a global understanding on mobile advertising

T.L. Screen Tonic
(Mobile Advertising 2006)

Mobile advertising will have brands, advertisers and operators sharing their brand new case studies. This event is invaluable to anyone who is already active in the industry or is making moves in that direction.

What You will Learn

Case studies and opinions exploring the value chain and business models
Educating industry stakeholders
Stamping out spam and advertising exclusively to the relevant audience
Ad-funded mobile entertainment and sponsorship
How SMS and MMS have effectively been utilised for advertising and marketing
Personalising direct marketing using mobile coupons
Technology's role in the advancement of mobile marketing and advertising

Who You will Hear

New Confirmed speakers:

John Styers, General Manager, Mobile Media Network, Sprint (individual presentation)
Laura Marriott, Executive Director, MMA (panellist)
Pascal Racheneur, Director of Broadband Product Development, The Weather Channel (individual presentation)

Brands

Coca - Cola, Legal & General, Peugeot

Operators

Orange France, Vodafone, Target, Sprint

Advertising Agencies

BBH, Saatchi & Saatchi, ScreenTonic

and many more...

What's New For 2007?

9 Networking sessions
5 interactive panel discussions
2 chair-led audience discussion
6 international operator case studies
4 brands who have already rolled-out mobile campaigns
9 advertising agencies providing the vital link between operator and brand

Event Agenda Overview

Pre-Conference Workshop
Planning and Creating Successful Mobile Advertising and Marketing Campaigns
15 January 2007

Conference Day One
Mobile Marketing and Advertising
16 January 2007

Conference Day Two
Mobile Marketing and Advertising
17 January 2007

Registration

Register online or contact:
Customer Service Team
Tel: +44 (0)20 7017 5506
Fax: +44 (0)20 7017 4747
telebookings@informa.com

Sponsorship & Exhibition

To discuss opportunities, contact:
Richard Bragg
Tel: +44 (0)20 7017 5658

richard.bragg@informa.com

Group Discounts

Register online or contact:
Patricia Jorge
Tel: +44 (0)20 7017 5506
Fax: +44 (0)20 7017 5657
patricia.jorge@informa.com

Marketing / Press Contact