By 2007, 40% of the projected $70billion global mobile content market will be outside carrier decks.
2006 is set to be the year for mass deployment of off-deck services. Carriers are slowly opening their decks to enable a web like model and allow content owners to reach consumers directly. However, there still remain a raft of issues to overcome; who will own the customer, what will the billing model look like, how will revenues be shared?
What you will learn
- Carriers ensure content delivery and customer satisfaction with on-deck services, but who will take ownership with off-deck?
- How do you ensure consumers know how to find off-deck content and most importantly, know it exists? Will search help?
- We interact with our cellular phones on an hourly basis. So why aren't brands and advertisers using this medium to communicate with consumers?
- How will consumers feel about watching an advert before downloadeding a video clip? How much will they accept?
- Are the MMA guidelines likely to remain the same, or is change in the air?
What You Will Hear
- Content owners off-deck business models
- Wireless carriers strategy to enable off-deck services
- Consumer brands as MVNOs: What is the aim?
- Revenue share models between the value chain
- Benefits and drawbacks of bypassing the carrier
- The MMA guidelines and their impact on off-deck models
- Easily discoverable off-deck content
- Mobile search: How will it monetise off-deck content?
- Opportunities for consumer brands and advertisers in off-deck services
