Unravelling the key issues facing mobile operators, broadcasters, equipment providers and content owners...
Mobile TV identifies strengths and weaknesses in the Mobile TV industry with comprehensive analysis of key value chain segments including technologies, devices and much more...
Key Coverage
- Likely factors for the success of competing technologies - technologies are investigated in detail and compared and contrasted against each other in order to give you a clear indication of which will be most suitable for different players in the value chain
- In-depth analysis of the business case for mobile TV - comprehensive analysis of the opportunities and threats in the mobile TV industry and expected revenue generators
- Case studies of major trials and roll-outs - invaluable competitor analysis to help you benchmark your performance against that of your competitors and learn from their successes and failures
- Subscriber forecasts and revenue opportunities - unique subscriber forecasts with expanded regional splits highlight where Informa Telecoms & Media predict market growth up to 2011
Market Data
Mobile TV: Broadcast and Multimedia - 2nd edition features comprehensive analysis and case studies for the following mobile broadcast technologies:
- Terrestrial systems
- DVB-H
- MediaFLO
- T-DMB
- DAB-IP
- ISDB-T
- Satellite and terrestrial hybrid solutions
- S-DMB
- MBSAT
- DVB-H in the S-Band
- Enhanced cellular networks
- MBMS (FDD)
- MBMS (TDD - TDtv)
- BCMCS (CDMA2000)
- CMB
Forecasts
Mobile TV: Broadcast and Multimedia - 2nd edition includes detailed forecasts on the following with an extended regional split covering North America, Latin America, Asia Pacific developed and developing, Western and Eastern Europe, Africa and Middle East:
- Digital broadcast TV penetration and forecasts
- Worldwide digital TV households
- Digital TV households, by region
- Digital TV households, by platform
- IPTV
- Worldwide mobile subscriber forecasts
- DVB-H devices
- DMB devices
- ISDB-T devices
- MediaFLO devices
- Other 'competing' devices
- Worldwide Broadcast TV Handsets Sales, by network technology
- Broadcast TV Handsets Sales, by region
- Broadcast mobile TV user forecasts
- Worldwide broadcast mobile TV users, by network technology
- Broadcast mobile TV users, by region
- Broadcast mobile TV users, by network technology and region
Key Issues Addressed
- Defining the mobile TV market and its development from traditional broadcast systems
- How will the 'Digital Dividend' affect the market?
- What network solutions are available to provide mobile TV broadcast services? How are they being implemented and trialled around the world?
- What are the relative strengths and weaknesses of the technologies available?
- Will cellular networks compete against or complement broadcast solutions?
- What is the role of each member in the mobile TV value chain?
- How can broadcast players complement their service with a mobile offering? Is the MVNO model a viable solution?
- What are the expected revenue share and pricing models and which companies will benefit most?
- How are regulatory, spectrum and DRM issues being addressed?
- What are the technology and cost implications for mobile TV broadcast handsets? How many are to be sold over the next five years?
Countries / Sectors / Companies Covered
Now, in its second edition Mobile TV: Broadcast and Multimedia Strategic Report features detailed case studies on companies including:
- Hutchison 3G
- Telecom Italia
- O2
- NTL
- Crown Castle
- QUALCOMM
- BT Movio
- Alcatel
- IPWireless
- Huawei
- Vodafone
- Korea's TU Media and other broadcasters
- Nagravision
Who should read this report
- Operators - form your mobile broadcast and network rollout strategy and decide how best to implement them including convergence with traditional cellular services
- Broadcasters - learn how to and who to co-operate with in the value chain in order to extend your broadcast offering to mobile platforms
- Handset manufacturers and chipset suppliers - evaluate all available technologies to determine market potential and learn how to drive down the cost of components for mass market integration
- Content providers - discover how to repackage content for use on different platforms and learn about usage patterns and formats
