Each fortnightly issue delivers:

Analysis - unearthing trends and exploring issues in the fast-paced and complex arena of mobile content and applications:

• Areas of coverage include mobile entertainment and the all-important and ever-changing mobile music sector - exploring how the telecoms and music industries are converging, and often clashing, on mobile, and exploring topics such as content licensing, new business models, emerging markets, value-chain dynamics and many more.
• Areas of coverage include: mobile TV and video, mobile games, mobile music, mobile social networking/communities, mobile marketing and advertising, mobile web and applications, mobile payments and banking, mobile billing, mobile commerce, mobile location services, mobile information and utility services, etc.
• Topics and issues analysed include: how the telecoms industry is converging, and often clashing, on mobile with the online, media, entertainment, advertising, utilities and numerous other industries; content licensing and distribution; value-chain dynamics and business models; market drivers and barriers; emerging markets; and many more.

Data - providing detailed and exclusive information on mobile content services, pricing, revenues and handsets, covering a wide range of mobile networks in all regions of the world. Regular data sets include:

• Mobile content prices
• Mobile data prices
• Mobile operator data revenues and ARPU
• Deployed mobile music services
• Deployed mobile social-networking/community services
• Deployed mobile TV/video services
• Deployed mobile location services
• Latest multimedia handset launches (detailing capabilities and where they’ve been launched)
• Deployed broadcast mobile TV networks
• Deals tracker (listing all announced contracts, partnership agreements and mergers & acquisitions in the mobile content and apps space)
• Services tracker (listing all service announcements, including product launches/upgrades, service-usage figures and product withdrawals/service closures)

Market update - number crunching and slicing and dicing to provide a thorough analysis of the above data sets.

News - a roundup of events and developments in the mobile content and applications space in concise news format.

Comment - opinion and further analysis of topical issues and developments in the industry.

Articles that featured in first January 2010 issue of Mobile Media include:

• Developers favour newcomers over more established smartphone platforms
• Record labels cling to DRM as operators use music as a churn-prevention tool
• Mobile TV is still too much of a niche product for broadcast networks, say carriers
• In China the market is moving more on-portal than off-portal
• Content owners will have to negotiate new revenue deals to gain access to Indian subscribers.

Key Questions Answered by Mobile Media:

• Which mobile applications will be most lucrative for your business?
• How can you differentiate your services?
• What are the characteristics of a winning business models?
• Which strategic partnerships should you make?
  ...and many more

Searchable Archive

Mobile Media has up to 7 years worth of mobile content and application industry data that is fully searchable allowing you to search back issues of Mobile Media. Subscribe to Mobile Media online to receive instant access, to read online and download fully formatted PDFs. Access your issues on the day of publication, with no postal delays, and benefit from a fully searchable archive of over 7 years of research material. Online access turns your subscription into a fully featured research tool.

Unique Information

To incorporate a broader topic coverage of the increasingly complex and challenging mobile content and applications space, Mobile Media has changed its emphasis to focus on 'services'. The format includes:

• News: 3 pages of exclusive news/news analysis
• Mobile Internet: 3 pages of news, analysis and profiles focusing on mobile web topics, such as search, operator portal strategies, direct-to-consumer and mobile/Internet convergence
• Mobile Entertainment: 3 pages of news, analysis and profiles focusing on entertainment content, such as music, games, video and TV
• Mobile Services: 2 pages of news, analysis and profiles focusing on horizontal data enablers, such as location, payments, billing and device/service management, and specific verticals, such as mobile banking and demographic markets
• Profile: 2 pages of analysis focused on a particular market sector or region
• Business Analysis: 1-page analysis highlighting interesting deployments, business models, services, etc.
• Data: 6 pages including regular service-consumption data from M-Metrics; internally generated data sets (quarterly/biannual) on different sectors of the market, as well as data/content pricing; and country mobile subscriber/mobile data figures plus analysis

Who Should Read This?

Respected and trusted by leading players. Key reading for anyone with a stake in the future of mobile content/data:

• Mobile operators
• Content and media players
• Handset, device and infrastructure vendors
• Industry & financial analysts