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Now Playing: Prof. Dr. Claus Sattler, Executive Director, mbco forum

Who stands to gain from mobile TV; is it the operators, handset providers or content owners? How will the business approach differ between countries? Will be a lot of free to air content? Including advertising content? Prof. Sattler responds to these questions and talks about the issues faced by operators.

Running Time: 2mins 59secs

Recorded: July 2006

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Who stands to gain from mobile TV; is it the operators, handset providers or content owners?