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Now Playing: Mr Andrea Braj, Head of DVB-H Product Marketing, H3G Italia S.p.A.

Mr. Braj discusses the 9 channels available on the recently launched Italian DVB-H service. He includes a breakdown of the stations including Sky and many more. When asked what he sees as the key drivers for Mobile TV from a consumer prospective Mr Braj discusses quality, mobility and the costs to the consumer.

Running Time: 2mins 21secs

Recorded: July 2006

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