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Have 3G operators finally found a "killer app" with mobile broadband?
The successful commoditisation of high-speed wireless-Internet access as "mobile broadband" may have eventually supplied 3G operators with the missing link in their service proposition - a "killer app".
Recent announcements from two of the largest 3G operators in Western Europe have highlighted the increasing momentum behind mobile broadband from a customer perspective, although fears about the excessive cost of cross-border usage are continuing to limit the market for roaming.
The take-up… More >>
Latest Event
Mobile Marketing Forum, Europe, Middle East and Africa
7-8 October 2008
The Novotel Budapest Centrum Hotel, Budapest
With over 2.6 billion mobile devices world-wide, mobile is poised to become the most widely utilized media channel in the world! … More >>
Latest Research Service
Sponge Group mobile marketing strategy
Sponge, a privately owned UK mobile marketing agency, is likely to expand into Germany and at least one other European market by end-2009, on the back of the significant number of mobile marketing… More >>
Latest Report
Mobile Advertising: Cutting through the Hype, 2nd edition
In the last 12-18 months mobile advertising has turned into something of a "Gold Rush". Throngs of wannabe mobile advertising companies are looking to get a slice of the action, attracted by the… More >>
Latest Market Data
High-speed mobile ramps up in Asia Pac
Hong Kong continued to head Informa Telecoms & Media's digital-consumption rankings at end-2007, with a Converging Media Index of 49.7, after a significant spike in the number of mobile-broadband… More >>
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